Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Julio Moreno

doi:10.1017/S0007680511001255

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Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Volume 85, Issue 4
Julio Moreno
DOI: https://doi.org/10.1017/S0007680511001255

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Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Volume 85, Issue 4
Julio Moreno
DOI: https://doi.org/10.1017/S0007680511001255

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930–2006 [A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930–2006]. ByCarlos L. Dávila, Luis Fernando Molina, José Miguel Ospina, and Gabriel Pérez. Bogotá: Universidad de los Andes, 2008. 268 pp. Illustrations, figures, notes. Paper, COL$42,000.00. ISBN: 978-958- 695-334-4.

Volume 85, Issue 4
Julio Moreno
DOI: https://doi.org/10.1017/S0007680511001255

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