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Missing emotions: The Z-axis of collective behavior

Published online by Cambridge University Press:  26 February 2014

Alejandro N. García
Affiliation:
Institute for Culture and Society, Edificio de Bibliotecas, Universidad de Navarra, 31080 Pamplona, Spain. angarcia@unav.esjmtorralba@unav.esagonzalez@unav.eshttp://www.unav.es/centro/cemid
José M. Torralba
Affiliation:
Institute for Culture and Society, Edificio de Bibliotecas, Universidad de Navarra, 31080 Pamplona, Spain. angarcia@unav.esjmtorralba@unav.esagonzalez@unav.eshttp://www.unav.es/centro/cemid
Ana Marta González
Affiliation:
Institute for Culture and Society, Edificio de Bibliotecas, Universidad de Navarra, 31080 Pamplona, Spain. angarcia@unav.esjmtorralba@unav.esagonzalez@unav.eshttp://www.unav.es/centro/cemid

Abstract

Bentley et al. bypass the relevance of emotions in decision-making, resulting in a possible over-simplification of behavioral types. We propose integrating emotions, both in the north–south axis (in relation to cognition) as well as in the west–east axis (in relation to social influence), by suggesting a Z-axis, in charge of registering emotional depth and involvement.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2014 

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