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Top 10 Most-Cited Articles


These are the top 10 most-cited articles for this title. Most-cited rankings are updated on a monthly basis and provided by CrossRef.

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Editorial: IMC's Fuzzy Picture: Breakthrough or Breakdown?

WILLIAM A. COOK

Journal of Advertising Research, Volume 44, Issue 01, Mar 2004, pp 1-2
doi: 10.1017/S0021849904040218 (About doi), Published online by Cambridge University Press 04 May 2004
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