Joseph Plummer, McCann Erickson Worldwide, USA
Bob Woodard, Campbell Soup Company, USA
Editorial Board

The Journal of Advertising Research is now published by World Advertising Research Center. Online versions of articles are available at www.jar.warc.com. Customers with questions about online access should email subscriptions@warc.com
Journal of Advertising Research

ISSN: 0021-8499   EISSN: 1740-1909