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  • Note: Abstract, PDF and HTML open in a new window

  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 45 - Issue 03  

  Please select Articles below or use Select All, then click the appropriate button above. Select/Deselect All:
 

EDITORIAL

 
 

Editorial: The Fragile Nature of Corporate Reputation

JOSEPH T. PLUMMER

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 289-289
doi:10.1017/S0021849905050385 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

Research Articles

 
 

Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

LOUIS CAPOZZI

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 290-293
doi:10.1017/S0021849905050324 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

Jazz, Gestalt, and the Year Ahead for Marketers

JOSH GILBERT

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 294-295
doi:10.1017/S002184990505035X (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

Anholt Nation Brands Index: How Does the World See America?

SIMON ANHOLT

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 296-304
doi:10.1017/S0021849905050336 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

Corporate Reputation: What Do Consumers Really Care About?

GRAHAM PAGE and HELEN FEARN

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 305-313
doi:10.1017/S0021849905050361 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

Managing Brand Portfolios: How Strategies Have Changed

SYLVIE LAFORET and JOHN SAUNDERS

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 314-327
doi:10.1017/S0021849905050397 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer

SIMON CHADWICK and DES THWAITES

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 328-338
doi:10.1017/S0021849905050312 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing

FRANCIS FARRELLY, PASCALE QUESTER and STEPHEN A. GREYSER

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 339-348
doi:10.1017/S0021849905050348 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

BOOK REVIEW

 
 

The Best of Branding: Best Practices in Corporate Branding by James R. Gregory

RAYMOND PETTIT

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 349-351
doi:10.1017/S0021849905000371 (About doi), Published Online by Cambridge University Press 24 Feb 2006
 

MANAGEMENT SLANT

 
 

Management Slant

Journal of Advertising Research, Volume 45, Issue 03, September 2005, pp 353-354
doi:10.1017/S0021849905050403 (About doi), Published Online by Cambridge University Press 24 Feb 2006
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