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  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 45 - Issue 02  

  Please select Articles below or use Select All, then click the appropriate button above. Select/Deselect All:
 

EDITORIAL

 
 

“Brand Growth”: Two Faces But One Soul

BOB WOODARD

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 159-161
doi:10.1017/S0021849905050178 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

Research Articles

 
 

Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?

GERARD J. TELLIS

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 162-170
doi:10.1017/S002184990505018X (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal

THOMAS J. REYNOLDS and CAROL B. PHILLIPS

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 171-186
doi:10.1017/S0021849905050191 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

Brand Key Performance Indicators as a Force for Brand Equity Management

JOEL RUBINSON and MARKUS PFEIFFER

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 187-197
doi:10.1017/S0021849905050208 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

Marketers Challenged to Respond to Changing Nature of Brand Building

SCOTT DAVIS

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 198-200
doi:10.1017/S002184990505021X (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

Radical Brand Evolution: A Case-Based Framework

BILL MERRILEES

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 201-210
doi:10.1017/S0021849905050221 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty

ZHILIN YANG, ZILI BI and NAN ZHOU

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 211-221
doi:10.1017/S0021849905050233 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

The Role of Brand Parity in Developing Loyal Customers

RAJESH IYER and JAMES A. MUNCY

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 222-228
doi:10.1017/S0021849905050245 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice

ARCH G. WOODSIDE and MARK D. UNCLES

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 229-240
doi:10.1017/S0021849905050257 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions

DEMETRIOS VAKRATSAS and ZHENFENG MA

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 241-254
doi:10.1017/S0021849905050269 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

Ten Years of Learning on How Online Advertising Builds Brands

NIGEL HOLLIS

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 255-268
doi:10.1017/S0021849905050270 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

Measuring Affective Advertising: Implications of Low Attention Processing on Recall

ROBERT HEATH and AGNES NAIRN

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 269-281
doi:10.1017/S0021849905050282 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

BOOK REVIEW

 
 

How Brands Become Icons: The Principles of Cultural Branding

TONY ADAMS

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 282-283
doi:10.1017/S0021849905000292 (About doi), Published Online by Cambridge University Press 29 Dec 2005
 

MANAGEMENT SLANT

 
 

Management Slant

Journal of Advertising Research, Volume 45, Issue 02, June 2005, pp 285-288
doi:10.1017/S0021849905050300 (About doi), Published Online by Cambridge University Press 29 Dec 2005
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