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  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 45 - Issue 01  

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EDITORIAL

 
 

Editorial: Why Look into Media Planning?

JOSEPH T. PLUMMER

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 1-1
doi:10.1017/S0021849905050166 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Research Articles

 
 

A Vision of Media Planning in 2010

IRA CARLIN

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 2-4
doi:10.1017/S0021849905050075 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Getting Ready for the Next Generation of Marketing Communications

ARTHUR R. TAUDER

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 5-8
doi:10.1017/S0021849905050117 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Managing Brand Experience: The Market Contact Audit™

AMITAVA CHATTOPADHYAY and JEAN-LOUIS LABORIE

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 9-16
doi:10.1017/S0021849905050129 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

A Critical Review of “Managing Brand Experience: The Market Contact Audit™”

RAYMOND PETTIT

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 17-18
doi:10.1017/S0021849905050130 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Simultaneous Media Experience and Synesthesia

JOSEPH J. PILOTTA and DON SCHULTZ

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 19-26
doi:10.1017/S0021849905050087 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Television Optimizers: Did They Change the Way We Do Business?

ANDREW GREEN

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 27-33
doi:10.1017/S0021849905050051 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Avoiding Television Advertising: Some Explanations from Time Allocation Theory

JOSÉ I. ROJAS-MÉNDEZ and GARY DAVIES

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 34-48
doi:10.1017/S0021849905050154 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block

MARJOLEIN MOORMAN, PETER C. NEIJENS and EDITH G. SMIT

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 49-59
doi:10.1017/S0021849905050105 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising

J. DUNCAN HERRINGTON and WILLIAM A. DEMPSEY

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 60-72
doi:10.1017/S0021849905050063 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

A Managerial Investigation into the Product Placement Industry

CRISTEL ANTONIA RUSSELL and MICHAEL BELCH

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 73-92
doi:10.1017/S0021849905050038 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage

HENRY ASSAEL

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 93-123
doi:10.1017/S0021849905050014 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Perceptions of Handbills as a Promotional Medium: An Exploratory Study

GERARD PRENDERGAST and YUEN SZE MAN

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 124-131
doi:10.1017/S0021849905050026 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media

LAURA L. PINGOL and ANTHONY D. MIYAZAKI

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 132-139
doi:10.1017/S0021849905050099 (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions

CARRIE LA FERLE and WEI-NA LEE

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 140-153
doi:10.1017/S002184990505004X (About doi), Published Online by Cambridge University Press 12 Oct 2005
 

Management Slant

Journal of Advertising Research, Volume 45, Issue 01, March 2005, pp 155-158
doi:10.1017/S0021849905050142 (About doi), Published Online by Cambridge University Press 12 Oct 2005
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