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  • Note: Abstract, PDF and HTML open in a new window

  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 44 - Issue 04  

  Please select Articles below or use Select All, then click the appropriate button above. Select/Deselect All:
 

EDITORIAL

 
 

Editorial: To Our Readers and Supporters from the New Co-editor

BOB WOODARD

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 315-316
doi:10.1017/S0021849904040425 (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

INSIGHTS INTO ONLINE MARKETING EFFECTIVENESS

 
 

Internet and Magazine Advertising: Integrated Partnerships or Not?

ALI M. KANSO and RICHARD ALAN NELSON

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 317-326
doi:10.1017/S002184990404036X (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness

WILLIAM J. HAVLENA and JEFFREY GRAHAM

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 327-332
doi:10.1017/S0021849904040401 (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

JOSEPH E. PHELPS, REGINA LEWIS, LYNNE MOBILIO, DAVID PERRY and NIRANJAN RAMAN

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 333-348
doi:10.1017/S0021849904040371 (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

Will Internet Users Pay for Online Content?

WENYU DOU

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 349-359
doi:10.1017/S0021849904040358 (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

Impact of Gender Differences on the Evaluation of Promotional Emails

MARISSA V. PHILLIP and RAJNEESH SURI

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 360-368
doi:10.1017/S0021849904040383 (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

The Relationship between Interactive Functions and Website Ranking

ALAN C. B. TSE and CHI-FAI CHAN

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 369-374
doi:10.1017/S0021849904040395 (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

INSIGHTS INTO MARKETING COMMUNICATION AT LARGE

 
 

The Waste in Advertising Is the Part That Works

TIM AMBLER and E. ANN HOLLIER

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 375-389
doi:10.1017/S0021849904040413 (About doi), Published Online by Cambridge University Press 15 Apr 2005
 

MANAGEMENT SLANT

 
 

Management Slant

Journal of Advertising Research, Volume 44, Issue 04, December 2004, pp 391-392
doi:10.1017/S0021849904040437 (About doi), Published Online by Cambridge University Press 15 Apr 2005
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