Skip to Navigation
Skip to Content
 
Home> Journal of Advertising Research> Vol. 43 Issue 04

 

Log In

Browse Journals

Special Sales

Cambridge Journals Digital Archive

Click here for details about our archive digitisation project. more details

2009 Journals Catalogue

Click here to download a PDF of our latest catalogue; a comprehensive guide to all of our journals. more details

CJO Now Includes:

567,269 articles from 321 leading journals.

Customize Your Search Toolbar

Search

Social Bookmarking

  • Note: Abstract, PDF and HTML open in a new window

  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

Sort by

Previous Issue Next Issue

Table of Contents - Volume 43 - Issue 04  

  Please select Articles below or use Select All, then click the appropriate button above. Select/Deselect All:
 

EDITORIAL

 
 

Editorial: Some Key Questions

ARTHUR J. KOVER

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 345-345
doi:10.1017/S0021849903030496 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

Research Articles

 
 

The Case for Greater Agency Involvement in Strategic Partnerships

JUDY HARRIS and KIMBERLY A. TAYLOR

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 346-352
doi:10.1017/S0021849903030435 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

What Drives Renewal of Sponsorship Principal/Agent Relationships?

FRANCIS FARRELLY and PASCALE G. QUESTER

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 353-360
doi:10.1017/S0021849903030460 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

OBSERVATIONS

 
 

“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies

TAMMY NEAL CRUTCHFIELD, DEBORAH F. SPAKE, GILES D'SOUZA and ROBERT M. MORGAN

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 361-369
doi:10.1017/S0021849903030411 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

Research Articles

 
 

The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected

KEVIN J. CLANCY, PAUL D. BERGER and THOMAS L. MAGLIOZZI

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 370-380
doi:10.1017/S0021849903030381 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

Reducing Road Rage: The Role of Target Insight in Advertising for Social Change

JIM CRIMMINS and CHRIS CALLAHAN

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 381-389
doi:10.1017/S002184990303040X (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

A New Scale to Assess Children's Attitude toward TV Advertising

CHRISTIAN DERBAIX and CLAUDE PECHEUX

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 390-399
doi:10.1017/S0021849903030447 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

Effects of Structural and Perceptual Factors on Attitudes toward the Website

SALLY J. McMILLAN, JANG-SUN HWANG and GUIOHK LEE

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 400-409
doi:10.1017/S0021849903030393 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

The Impact of Content and Design Elements on Banner Advertising Click-through Rates

RITU LOHTIA, NAVEEN DONTHU and EDMUND K. HERSHBERGER

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 410-418
doi:10.1017/S0021849903030459 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

Comment on “American Media and the Smoking-related Behaviors of Asian Adolescents”

CHARLES R. TAYLOR and P. GREG BONNER

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 419-430
doi:10.1017/S0021849903030423 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

Correlation, Causation, and Smoking Initiation among Youths

MARVIN E. GOLDBERG

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 431-440
doi:10.1017/S0021849903030472 (About doi), Published Online by Cambridge University Press 03 Mar 2004
 

MANAGEMENT SLANT

 
 

Management Slant

Journal of Advertising Research, Volume 43, Issue 04, December 2003, pp 445-448
doi:10.1017/S0021849903030484 (About doi), Published Online by Cambridge University Press 03 Mar 2004
  Please select Articles above or use Select All, then click the appropriate button below. Select/Deselect All:

Sort by

Cambridge University Press