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  • Note: Abstract, PDF and HTML open in a new window

  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 43 - Issue 03  

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EDITORIAL

 
 

Age-specific or Cohort?

ARTHUR J. KOVER

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 251-251
doi:10.1017/S0021849903030368 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

3D ISSUE-STUDENTS

 
 

Factors Affecting Online Advertising Recall: A Study of Students

PETER J. DANAHER and GUY W. MULLARKEY

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 252-267
doi:10.1017/S0021849903030319 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students

DARREN W. DAHL, KRISTINA D. FRANKENBERGER and RAJESH V. MANCHANDA

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 268-280
doi:10.1017/S0021849903030332 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?

CAROL MURPHEY MEGEHEE, KATHRYN DOBIE and JAMES GRANT

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 281-292
doi:10.1017/S0021849903030277 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

Email Advertising: Exploratory Insights from Finland

BRETT A. S. MARTIN, JOËL VAN DURME, MIKA RAULAS and MARKO MERISAVO

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 293-300
doi:10.1017/S0021849903030265 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

Developing a Cost-effective Brand Loyalty Program

BRIAN WANSINK

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 301-309
doi:10.1017/S0021849903030290 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

Estimating Advertising Effects on Sales in a Competitive Setting

BOONGHEE YOO and RUJIRUTANA MANDHACHITARA

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 310-321
doi:10.1017/S0021849903030289 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

Gender and E-Commerce: An Exploratory Study

SHELLY RODGERS and MARY ANN HARRIS

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 322-329
doi:10.1017/S0021849903030307 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

OBSERVATIONS

 
 

Message Order Effects and Gender Differences in Advertising Persuasion

FRÉDÉRIC F. BRUNEL and MICHELLE R. NELSON

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 330-341
doi:10.1017/S0021849903030320 (About doi), Published Online by Cambridge University Press 24 Sep 2003
 

MANAGEMENT SLANT

 
 

Management Slant

Journal of Advertising Research, Volume 43, Issue 03, September 2003, pp 342-344
doi:10.1017/S002184990303037X (About doi), Published Online by Cambridge University Press 24 Sep 2003
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