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  • Note: Abstract, PDF and HTML open in a new window

  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 43 - Issue 02  

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EDITORIAL

 
 

Editorial: Robert K. Merton

ARTHUR J. KOVER

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 137-137
Published Online by Cambridge University Press 18 Aug 2003
 

Research Articles

 
 

Practitioners' Evolving Views on Product Placement Effectiveness

JAMES A. KARRH, KATHY BRITTAIN McKEE and CAROL J. PARDUN

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 138-149
Published Online by Cambridge University Press 18 Aug 2003
 

Business Perceptions of the Role of Billboards in the U.S. Economy

CHARLES R. TAYLOR and GEORGE R. FRANKE

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 150-161
Published Online by Cambridge University Press 18 Aug 2003
 

Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings

JUDITH A. GARRETSON and SCOT BURTON

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 162-172
Published Online by Cambridge University Press 18 Aug 2003
 

The Contribution of Direct Mail Advertising to Average Weekly Unit Sales

MARLA ROYNE STAFFORD, ERIC M. LIPPOLD and C. TODD SHERRON

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 173-179
Published Online by Cambridge University Press 18 Aug 2003
 

Media and Message Effects on DTC Prescription Drug Print Advertising Awareness

MARTIN S. ROTH

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 180-193
Published Online by Cambridge University Press 18 Aug 2003
 

Consumer Response to Print Prescription Drug Advertising

ABHILASHA MEHTA and SCOTT C. PURVIS

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 194-206
Published Online by Cambridge University Press 18 Aug 2003
 

Developing a Scale to Measure the Interactivity of Websites

YUPING LIU

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 207-216
Published Online by Cambridge University Press 18 Aug 2003
 

Effects of Configuration and Exposure Levels on Responses to Web Advertisements

JEAN LOUIS CHANDON, MOHAMED SABER CHTOUROU and DAVID R. FORTIN

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 217-229
Published Online by Cambridge University Press 18 Aug 2003
 

POINT OF VIEW

 
 

How Advertising Affects Consumers

WILLIAM M. WEILBACHER

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 230-234
Published Online by Cambridge University Press 18 Aug 2003
 

Research Articles

 
 

Account Planning: Current Agency Perspectives on an Advertising Enigma

CHRISTOPHER E. HACKLEY

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 235-245
Published Online by Cambridge University Press 18 Aug 2003
 

MANAGEMENT SLANT

 
 

Management Slant

Journal of Advertising Research, Volume 43, Issue 02, June 2003, pp 247-250
Published Online by Cambridge University Press 18 Aug 2003
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