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  • Note: Abstract, PDF and HTML open in a new window

  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 43 - Issue 01  

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Research Articles

 
 

Editorial: Novus Ordo Seclorum for the Journal of Advertising Research?

ARTHUR J. KOVER

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 1-1
Published Online by Cambridge University Press 01 Jul 2003
 

CONSUMER RESPONSES

 
 

American Media and the Smoking-related Behaviors of Asian Adolescents

MARVIN E. GOLDBERG

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 2-11
Published Online by Cambridge University Press 01 Jul 2003
 

Comment: “American Media and the Smoking-related Behaviors of Asian Adolescents”

ROBERT N. REITTER

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 12-13
Published Online by Cambridge University Press 01 Jul 2003
 

Effects of Differential Enhancements on Mail Response Rates

REBECCA McPHETERS and JERRY KOSSOFF

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 14-15
Published Online by Cambridge University Press 01 Jul 2003
 

Do Customers Believe in Automobile Industry Rebate Incentives?

RICHARD F. BELTRAMINI and PATRICIA S. CHAPMAN

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 16-24
Published Online by Cambridge University Press 01 Jul 2003
 

THE WEB

 
 

Love at First Site? A Study of Website Advertising Effectiveness

MICAEL DAHLÉN, ALEXANDRA RASCH and SARA ROSENGREN

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 25-33
Published Online by Cambridge University Press 01 Jul 2003
 

Measuring Web Advertising Effectiveness in China

WEN GONG and LYNDA M. MADDOX

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 34-49
Published Online by Cambridge University Press 01 Jul 2003
 

What Do Customers Consider Important in B2B Websites?

GOUTAM CHAKRABORTY, VISHAL LALA and DAVID WARREN

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 50-61
Published Online by Cambridge University Press 01 Jul 2003
 

MEASUREMENT

 
 

Jumpstarting Product Development: Competitive Analysis and Conjoint Measurement in the Cosmetic Industry

HOWARD MOSKOWITZ and BARBARA ITTY

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 62-77
Published Online by Cambridge University Press 01 Jul 2003
 

Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies

ARCH G. WOODSIDE and CHRIS DUBELAAR

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 78-85
Published Online by Cambridge University Press 01 Jul 2003
 

How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?

WOONBONG NA, ROGER MARSHALL and YOUNGSEOK SON

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 86-95
Published Online by Cambridge University Press 01 Jul 2003
 

TWO CRITICAL ISSUES: CREATIVITY AND GENDER

 
 

What Is Creative to Whom and Why? Perceptions in Advertising Agencies

Scott Koslow, Sheila L. Sasser and Edward A. Riordan

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 96-110
Published Online by Cambridge University Press 01 Jul 2003
 

Gender Issues in Advertising—An Oversight Synthesis of Research: 1970–2002

LORI D. WOLIN

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 111-129
Published Online by Cambridge University Press 01 Jul 2003
 

BOOK REVIEW

 
 

Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp.

B. STUART TOLLEY

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 130-132
Published Online by Cambridge University Press 01 Jul 2003
 

Miscellaneous

 
 

Management Slant

Journal of Advertising Research, Volume 43, Issue 01, March 2003, pp 133-136
Published Online by Cambridge University Press 01 Jul 2003
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