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  • Note: Abstract, PDF and HTML open in a new window

  • Editor(s):
  • Joseph Plummer, McCann Erickson Worldwide, USA
    Bob Woodard, Campbell Soup Company, USA

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Table of Contents - Volume 40 - Issue 06  

  Please select Articles below or use Select All, then click the appropriate button above. Select/Deselect All:
 

Research Articles

 
 

Introduction: JAR Classics III

Arthur J. Kover

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 1-6
Published Online by Cambridge University Press 19 Jun 2003
 

Curiosity versus Disbelief in Advertising

John C. Maloney

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 7-13
Published Online by Cambridge University Press 19 Jun 2003
 

Recognition, Recall, and Rating Scales

William D. Wells

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 14-20
Published Online by Cambridge University Press 19 Jun 2003
 

Systematic Synthesis of Advertising Research Verbatims

Walter G. Mitchell

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 21-24
Published Online by Cambridge University Press 19 Jun 2003
 

Are So–called Successful Advertising Campaigns Really Successful?

Steuart Henderson Britt

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 25-31
Published Online by Cambridge University Press 19 Jun 2003
 

Benefit Bundle Analysis

Paul E. Green, Yoram Wind and Arun K. Jain

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 32-38
Published Online by Cambridge University Press 19 Jun 2003
 

Repetitive Advertising and the Consumer

Andrew S. C. Ehrenberg

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 39-48
Published Online by Cambridge University Press 19 Jun 2003
 

Memory Without Recall, Exposure Without Perception

Herbert E. Krugman

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 49-54
Published Online by Cambridge University Press 19 Jun 2003
 

Interest-based Segments of TV Audiences

Ronald E. Frank and Marshall G. Greenberg

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 55-64
Published Online by Cambridge University Press 19 Jun 2003
 

Predicting Trial, Repeat, and Sales Response from Alternative Media Plans

Fred S. Zufryden

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 65-72
Published Online by Cambridge University Press 19 Jun 2003
 

Overcontrol in Advertising Experiments

Paul W. Farris and David J. Reibstein

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 73-78
Published Online by Cambridge University Press 19 Jun 2003
 

How Personality Makes a Difference

Joseph T. Plummer

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 79-84
Published Online by Cambridge University Press 19 Jun 2003
 

Analysis of the Impact of Executional Factors on Advertising Performance

David W. Stewart and David H. Furse

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 85-88
Published Online by Cambridge University Press 19 Jun 2003
 

Editorial Environment and Advertising Effectiveness

Valentine Appel

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 89-94
Published Online by Cambridge University Press 19 Jun 2003
 

An Empirical Investigation of Advertising Wearin And Wearout

Margaret Henderson Blair

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 95-100
Published Online by Cambridge University Press 19 Jun 2003
 

Observations: Building Brand Equity By Managing The Brand's Relationships

Max Blackston

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 101-105
Published Online by Cambridge University Press 19 Jun 2003
 

Estimating an Advertisement's Impact on One's Consumption of a Brand

Brian Wansink and Michael L. Ray

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 106-113
Published Online by Cambridge University Press 19 Jun 2003
 

The ARF Copy Research Validity Project

Russell I. Haley and Allan L. Baldinger

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 114-135
Published Online by Cambridge University Press 19 Jun 2003
 

Better Measurement And Management of Brand Value

James C. Crimmins

Journal of Advertising Research, Volume 40, Issue 06, November 2000, pp 136-144
Published Online by Cambridge University Press 19 Jun 2003
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