For early type magnetic stars slow, at most moderate rotational velocities have been considered an observational fact. The detection of a multi-kilogauss magnetic field in the B2Vpn star with P ≈ 0.52 d and v sin i ≈ 300 km/s has brought down this narrative. We have obtained more than 100 high-resolution, high-S/N echelle spectra in 2009. These spectra provide the most detailed description of the variability of any He-strong star to date. The circumstellar environment is dominated by a rotationally locked magnetosphere out to several stellar radii, causing hydrogen emission. The photosphere is characterized by surface chemical abundance inhomogeneities, with much stronger amplitudes, at least for helium, than slower rotating stars like σ Ori E. The highly complex rotational line profile modulations of metal lines are probably a consequence the equatorial gravity darkening of HR 7355, and thus may offer an independent measurement of the von Zeipel parameter β.