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Money and motivational activation

Published online by Cambridge University Press:  05 April 2006

Arthur B. Markman*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Serge Blok*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
John Dennis*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Micah Goldwater*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Kyungil Kim*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Jeff Laux*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Lisa Narvaez*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html
Jon Rein*
Affiliation:
Department of Psychology, University of Texas, Austin, TX78712http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html

Abstract

Different aspects of people's interactions with money are best conceptualized using the drug and tool theories. The key question is when these models of money are most likely to guide behavior. We suggest that the Drug Theory characterizes motivationally active uses of money and that the Tool Theory characterizes behavior in motivationally cool situations.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2006

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