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Interactive alignment: Priming or memory retrieval?

Published online by Cambridge University Press:  01 April 2004

Michael Kaschak*
Affiliation:
Department of Psychology, Florida State University, Tallahassee, FL32310
Arthur Glenberg*
Affiliation:
Department of Psychology, University of Wisconsin, Madison, WI53706

Abstract

Pickering & Garrod's (P&G's) interactive alignment model explains the existence of alignment between speakers via an automatic priming mechanism. We propose that it may be preferable to explain alignment through processes of memory retrieval. Our discussion highlights how memory retrieval can produce the same results as the priming mechanism and presents data that favor the memory-based view.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2004

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