Unlike many regional archaeologies the study of Egypt has always had widespread appeal, from archaeologists to Afrocentrists, orientalists to occultists. According to one web-site, ‘Egypt dominates the history of the world.’ This ever-popular fascination has spilled over into the electronic media since the inception of the Internet. Thus, Egypt proves to be a telling casestudyin net politics and potentialities. Simply typing the word ‘Egypt’ into a Web searcher elicits over 1 million sites, and the content of that material runs the gamut from scholarly resources closely matching those known in print to fringe sites and sci-fi web pages. This makes electronic Egypt an intellectual and ethical minefield for the uninitiated, especially as there proves often little to differentiate between this panoply of sites in terms of presentation and professionality. It palpably illustrates the homogenization of knowledge on the net and prompts us to consider the construction of archaeology and archaeological knowledges.