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A review of UK consumers’ purchasing patterns, perceptions and decision making factors for poultry meat

Published online by Cambridge University Press:  29 August 2014

K. WALLEY ,
P. PARROTT ,
P. CUSTANCE ,
P. MELEDO-ABRAHAM  and
A. BOURDIN
K. WALLEY*
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. PARROTT
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. CUSTANCE
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
P. MELEDO-ABRAHAM
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
A. BOURDIN
Affiliation:
Department of Food Science and Agri-Food Supply Chain Management, Harper Adams University, Newport, Shropshire TF10 8NB, United Kingdom
*
Corresponding author: kwalley@harper-adams.ac.uk
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Abstract

In recent years changing public perceptions and attitudes, as well as a dynamic economic climate, have combined to potentially modify UK consumer behaviour relating to poultry meat. This paper reviews information relating to purchasing patterns, perceptions and decision making factors for in-home poultry meat consumption in the UK. The findings will be of interest to marketing practitioners as well as policy makers, academics and others with an interest in the poultry sector.

Keywords

poultry meat marketingpurchasing patternsconsumer behaviourUK marketin-home poultry meat consumption
Type
Review Article
Information
World's Poultry Science Journal , Volume 70 , Issue 3 , September 2014 , pp. 493 - 502
Copyright
Copyright © World's Poultry Science Association 2014 

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