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Anime's Media Mix: Franchising Toys and Characters in Japan. By Marc Steinberg. Minneapolis: University of Minnesota Press, 2012. vii, 336 pp. $25.00 (paper).

Published online by Cambridge University Press:  27 February 2014

Jinying Li
Jinying Li*
Affiliation:
Oregon State University
*
Jinying.Li@oregonstate.edu
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Type
Book Reviews—Japan
Information
The Journal of Asian Studies , Volume 73 , Issue 1 , February 2014 , pp. 255 - 257
Copyright
Copyright © The Association for Asian Studies, Inc. 2014 

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References

20 Jenkins, Henry, Convergence Culture: Where Old and New Media Collide (New York: New York University Press, 2006)Google Scholar, 3.