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Big data in the new media environment

Published online by Cambridge University Press:  26 February 2014

Matthew Brook O'Donnell
Affiliation:
Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104mbod@asc.upennedufalk@asc.upenn.eduhttp://cn.isr.umich.edu
Emily B. Falk
Affiliation:
Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104mbod@asc.upennedufalk@asc.upenn.eduhttp://cn.isr.umich.edu Institute for Social Research, University of Michigan, Ann Arbor, MI 48104-1248. skonrath@umich.eduhttp://www.iPEARlab.org
Sara Konrath
Affiliation:
Institute for Social Research, University of Michigan, Ann Arbor, MI 48104-1248. skonrath@umich.eduhttp://www.iPEARlab.org

Abstract

Bentley et al. argue for the social scientific contextualization of “big data” by proposing a four-quadrant model. We suggest extensions of the east–west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2014 

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