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Unconscious influences of, not just on, decision making

Published online by Cambridge University Press:  24 January 2014

Géraldine Coppin*
Affiliation:
The John B. Pierce Laboratory, School of Medicine, Yale University, New Haven, CT 06519; Department of Psychiatry, School of Medicine, Yale University, New Haven, CT 06511. geraldine.coppin@yale.eduhttp://jbpierce.org/neuropsychology-and-physiology-of-flavor-and-feeding/

Abstract

This commentary focuses on the bidirectional links between unconscious influences and decision making. In particular, it examines the extent to which awareness is (not) necessary to the impact of decisions on psychological processes such as preferences. This analysis might help researchers to gain an extended perspective of Newell & Shanks' (N&S's) concerns regarding the role of unconscious influences in theories of decision making.

Type
Open Peer Commentary
Copyright
Copyright © Cambridge University Press 2014 

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