a2 Carlson School of Management, University of Minnesota, Minneapolis, MN 55455. [email protected] http://www.carlsonschool.umn.edu/faculty-research/vohsx005/Kathleen_D_Vohs.aspx
Psychologists debate whether consciousness or unconsciousness is most central to human behavior. Our goal, instead, is to figure out how they work together. Conscious processes are partly produced by unconscious processes, and much information processing occurs outside of awareness. Yet, consciousness has advantages that the unconscious does not. We discuss how consciousness causes behavior, drawing conclusions from large-scale literature reviews.