Hostname: page-component-8448b6f56d-gtxcr Total loading time: 0 Render date: 2024-04-19T17:21:07.251Z Has data issue: false hasContentIssue false
  • English
  • Français

Effective communication: the key to efficient HPAI prevention and control

Published online by Cambridge University Press:  14 March 2007

R.G. ALDERS  and
B. BAGNOL
R.G. ALDERS*
Affiliation:
International Rural Poultry Centre, KYEEMA Foundation, G.P.O. Box 3023, Brisbane, Qld 4001, Australia
B. BAGNOL
Affiliation:
International Rural Poultry Centre, KYEEMA Foundation, G.P.O. Box 3023, Brisbane, Qld 4001, Australia
*
*Corresponding author: Currently working for the Emergency Centre for Transboundary Animal Disease (ECTAD) of the FAO, Bangkok, Thailand E-mail: robyna@kyeemafoundation.org
Get access

Abstract

The current Highly Pathogenic Avian Influenza (HPAI) crisis, involving the H5N1 subtype, has developed quickly and has overwhelmed the human resource capacity of both international agencies and national governments in many affected countries. It has been recognized that the best way of preventing the emergence of a pandemic influenza virus of avian origin is to control the virus at source. The H5N1 subtype is now endemic in a number of countries and it has become clear that its control and eventual eradication will require a medium to long-term strategy involving multiple stakeholders. A common understanding of the problem and effective education and communication components are important elements of the control strategy. This paper reviews the challenges involved with the development of effective communication materials and methodologies for the wide range of partners involved in the prevention and control of HPAI, the communication lessons learnt to date and makes recommendations for improving the effectiveness and efficiency of communication activities in the future.

Keywords

communicationeducationhighly pathogenic avian influenza
Type
Review Article
Information
World's Poultry Science Journal , Volume 63 , Issue 1 , March 2007 , pp. 139 - 147
Copyright
Copyright © World's Poultry Science Association 2007

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

ALDERS, R. (2006a) Education and communication challenges and gaps in HPAI control. In: Avian Influenza Rapid Appraisal and Pro-Poor Livelihoods Agenda Consultation – Preliminary Assessment of Lessons Learned (Omore, A. Eds.). International Livestock Research Institute, Nairobi, Kenya.Google Scholar
ALDERS, R. (2006b) Highly Pathogenic Avian Influenza: establishing a learning system to capture and enhance knowledge of pitfalls and best practices in controlling outbreaks of zoonotic diseases. Presentation at the Alive Research Proposal Development Workshop, 4–6. July 2006, Nairobi, Kenya.Google Scholar
ALDERS, R. (2006c) Prevention and control of HPAI in Lao PDR. Consultancy report to ECTAD FAO, April 2006, Bangkok, Thailand.Google Scholar
ALDERS, R. (2006d) Prevention and control of HPAI in SE Asia. Consultancy report to ECTAD FAO, October 2006, Bangkok, Thailand.Google Scholar
ALDERS, R. (2006e) Thoughts on information, education and communication material available on the prevention and control of HPAI. Discussion paper ECTAD FAO, November 2006, Bangkok, Thailand.Google Scholar
ALDERS, R. and AMARAL, A. (2006) Poultry production in Timor-Leste. Rural Poultry eNewsletter, 8h Edition, pp 8–9; www.kyeemafoundation.org/news.htmlGoogle Scholar
ALDERS, R. and PIZZARI, M. (2006) Effective communication: the foundation of efficient prevention and control of HPAI. Paper presented at the Second HPAI Japanese Trust Fund Joint Steering Committee Meeting, 13–14 December 2006, Bangkok, Thailand.Google Scholar
BAGNOL, B. (2006) Improvement of village chicken production: a PRA study. Report to IRPC/KYEEMA Foundation and FAO Mozambique (component of project GCP/MOZ/079/BEL), October 2006.Google Scholar
BAGNOL, B. (2006) Bicycles, boots, T-shirts and percentage over payment for vaccination: What role for community leaders? Paper presented at the International Conference on “Opportunities for village chickens to assist with poverty alleviation with special emphasis on the sustainable control of Newcastle disease” hosted by the AusAID Southern Africa Newcastle Disease Control Project in collaboration with the FAO, 5–7 October 2005, Dar es Salaam, Tanzania.Google Scholar
BAGNOL, B. (2000) Investigação acerca do controle da doença de Newcastle das galinhas do sector familiar. Australian Centre for International Agricultural Research and the Mozambican National Veterinary Research Institute, January 2000, Maputo, Mozambique.Google Scholar
FAO (2006) Guidelines on Communication for Rural Development: a brief for development planners and project formulators. www.fao.org/docrep/t7974e02.htm (3 of 11) Accessed 7/12/2006.Google Scholar
FREIJI, M. (2006) Avian Influenza Perspectives and Communication Issues from the Commercial/Private Poultry Sector. Paper presented at the World Congress on Communication for Development, 27 October 2006, Rome, Italy.Google Scholar
GTZ (2006) Policies against hunger V: Food Security and Poultry Production – How to cope with Avian Influenza. International Workshop hosted by the Federal Ministry of Food, Agriculture and Consumer Protection and GTZ, Berlin, Germany. 19–20 October, 2006. www.policies-againsthunger.de/fileadmin/redaktion/dokument/Endbericht_PAH_IV_eng.pdf Accessed 28/12/2006.Google Scholar
HANCOCK, J. (2006) Report on an electronic consultation on compensation and HPAI. ECTAD Socioeconomic Group, 18 October 2006, FAO, Rome, Italy.Google Scholar
PATH (2002) Developing materials on HIV/AIDS/STIs for low-literate audiences. Program for Appropriate Technology in Health, December 2002, Washington DC, USA.Google Scholar
RISSE, M. and HARRIS, G. (1999) Best management practices for wood ash used as an agricultural soil amendment. Soil acidity and liming internet inservice training. Cooperative Extension Service, the University of Georgia College of Agricultural and Environmental Sciences. http://hubcap.clemson.edu/~blpprt/bestwoodash.html Accessed 14/08/2006.Google Scholar
SANDMAN, P.M. and LANARD, J. (2005) Bird flu: communicating the risk. Perspectives in Health 10(2): 2–9.Google Scholar
UNSIC (2006) Avian and human pandemic influenza: consolidated action plan for contributions of the UN system. UN System Influenza Coordinator, UN Development Group, 3 July 2006, New York, USA.Google Scholar