Carnivore Conservation

Media coverage of management of the black bear Ursus thibetanus in Japan

Ryo Sakuraia1 c1 p1, Susan K. Jacobsona2 and J. Stuart Carltona1

a1 School of Natural Resources and Environment and Department of Wildlife Ecology and Conservation, University of Florida, Gainesville, Florida 32611-0430, USA.

a2 Department of Wildlife Ecology and Conservation, University of Florida, Gainesville, FL, USA


Asiatic black bears Ursus thibetanus are threatened in Japan but are generally considered to be nuisance animals because of the damage they cause to agriculture and property, and because they cause human casualties. We analysed media coverage of black bears in Japan to understand social discourse and potential influences on public perceptions about conservation of bears. Content analysis of a total of 348 articles in a local and a national newspaper revealed that the number of articles regarding black bears and the proportion of negative articles that describe the risks posed by bears increased concomitant with a rise in sightings of bears. Local newspapers included more articles about the risks posed by bears than national newspapers. This potentially reflects and can amplify local residents' perceptions of risk. The proportion of thematic and episodic articles was unrelated to increases in bear appearances. More extensive communications with media representatives by biologists, government officials and police are needed to enhance public knowledge of bears and lead to broader perspectives on their management.

(Received January 07 2012)

(Revised March 02 2012)

(Accepted June 08 2012)

(Online publication August 07 2013)


  • Asiatic black bear;
  • conflict;
  • content analysis;
  • Japan;
  • media;
  • newspaper;
  • risk;
  • Ursus thibetanus


c1 (Corresponding author) E-mail ryo223sak@gmail.com

p1 Current address: Faculty of Environment & Information Sciences, Yokohama National University, 79-7, Tokiwadai, Hodogaya-ku, Yokohama, Kanagawa 240-8501, Japan

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