The Journal of British Studies

As this article doesn't contain an abstract, the image below is necessary to enable the article to be indexed by certain search engines. The resolution of the full-text PDF is much higher than that shown here.

Matt Houlbrook is Sir Christopher Cox Junior Fellow at New College, Oxford. Earlier versions of this article were presented at the annual conference of the Social History Society in Manchester in January 2002 and at “The Importance of Being Arthur: Representations of Men and Masculinity, 1953–64,” a conference held at the University of Surrey in July 2002; the author thanks those present, particularly John Tosh, for their comments. For their careful and often highly critical reading of this article, and also for putting up with his obsession with guardsmen, the author is grateful to Chris Waters, Matt Cook, Amy Scott, Cath Rothon, and Adam Houlbrook. Above all, the author would like to acknowledge the intellectual debt this article owes to Graham Dawson's provocative work on British masculinities, evidenced not least by the title of the article.