Business History Review

Research Article

The Indian Fashion Industry and Traditional Indian Crafts

Mukti Khaire

Abstract

This study documents the emergence of the high-end fashion industry in India from the mid-1980s to 2005. Drawn from oral histories, magazine articles, and several databases, the study demonstrates that the Indian fashion industry's unique identity, based on heavily embellished traditional styles rather than innovative Western-style cuts and designs, was the result of the actions of early entrepreneurs.

(Online publication June 28 2011)

MUKTI KHAIRE is associate professor of business administration at Harvard Business School. She studies entrepreneurship in creative and cultural industries, such as art, fashion, film, and design, among others.