Behavioral and Brain Sciences

Open Peer Commentary

Wired but not WEIRD: The promise of the Internet in reaching more diverse samples

Samuel D. Goslinga1, Carson J. Sandya1, Oliver P. Johna2 and Jeff Pottera3

a1 Department of Psychology, University of Texas, Austin, TX 78712. samg@mail.utexas.edu www.samgosling.com cjosandy@mail.utexas.edu www.carsonsandy.com

a2 Department of Psychology, University of California, Berkeley, CA 94720. o_johnx5@berkeley.edu http://www.ocf.berkeley.edu/~johnlab/

a3 Atof Inc., Cambridge, MA 02139. research@outofservice.com http://research.outofservice.com/

Abstract

Can the Internet reach beyond the U. S. college samples predominant in social science research? A sample of 564,502 participants completed a personality questionnaire online. We found that 19% were not from advanced economies; 20% were from non-Western societies; 35% of the Western-society sample were not from the United States; and 66% of the U. S. sample were not in the 18–22 (college) age group.

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