a1 Department of Psychology, University of Tennessee, Knoxville, TN 37996-0900. firstname.lastname@example.org
a2 Center for Research on Self and Identity, School of Psychology, University of Southampton, Southampton SO17 1BJ, United Kingdom. email@example.com
a3 Institute of Psychology, Chinese Academy of Sciences, Chaoyang District, Beijing 100101, China. firstname.lastname@example.org
a4 Department of Psychology, University of Washington, Seattle, WA 98195-1525. email@example.com
We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.