Behavioral and Brain Sciences

Open Peer Commentary

It's not WEIRD, it's WRONG: When Researchers Overlook uNderlying Genotypes, they will not detect universal processes

Lowell Gaertnera1, Constantine Sedikidesa2, Huajian Caia3 and Jonathon D. Browna4

a1 Department of Psychology, University of Tennessee, Knoxville, TN 37996-0900. gaertner@utk.edu

a2 Center for Research on Self and Identity, School of Psychology, University of Southampton, Southampton SO17 1BJ, United Kingdom. cs2@soton.ac.uk

a3 Institute of Psychology, Chinese Academy of Sciences, Chaoyang District, Beijing 100101, China. huajian.cai@gmail.com

a4 Department of Psychology, University of Washington, Seattle, WA 98195-1525. jdb@uw.edu

Abstract

We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.

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