Journal of American Studies

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Journal of American Studies (2010), 44:391-407 Cambridge University Press
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Research Article

Evangelical Audiences and “Hollywood” Film: Promoting Fireproof (2008)


a1 Senior lecturer in Film Studies at De Montfort University, Leicester. Email:
Article author query
russell j [Google Scholar]


By any criteria, Evangelical Christians constitute a significant segment of the American population, but they have always been a difficult audience for the American film industry to target, because many Evangelicals view themselves as ideologically opposed to Hollywood – a fraught relationship often referred to as the “Culture Wars.” This essay uses the recent hit Fireproof (2008) to examine the complex relationship between Hollywood, Evangelical audiences and independent Christian film producers.

(Online publication February 05 2010)