Journal of American Studies

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Journal of American Studies (2010), 44:391-407 Cambridge University Press
Copyright © Cambridge University Press 2010
doi:10.1017/S002187580999140X

Research Article

Evangelical Audiences and “Hollywood” Film: Promoting Fireproof (2008)


JAMES RUSSELLa1

a1 Senior lecturer in Film Studies at De Montfort University, Leicester. Email: jrussell@dmu.ac.uk.
Article author query
russell j [Google Scholar]

Abstract

By any criteria, Evangelical Christians constitute a significant segment of the American population, but they have always been a difficult audience for the American film industry to target, because many Evangelicals view themselves as ideologically opposed to Hollywood – a fraught relationship often referred to as the “Culture Wars.” This essay uses the recent hit Fireproof (2008) to examine the complex relationship between Hollywood, Evangelical audiences and independent Christian film producers.

(Online publication February 05 2010)


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