Behavioral and Brain Sciences

Open Peer Commentary

Ideology as cooperative affordance

Joseph Bulbuliaa1 and Richard Sosisa2

a1 Faculty of Humanities and Social Sciences, Victoria University, Wellington, New Zealand

a2 Department of Anthropology, U-2176, University of Connecticut, Storrs, CT 06269-2176.


McKay & Dennett (M&D) observe that beliefs need not be true in order to evolve. We connect this insight with Schelling's work on cooperative commitment to suggest that some beliefs – ideologies – are best approached as social goals. We explain why a social-interactive perspective is important to explaining the dynamics of belief formation and revision among situated partners.