a1 Stern School of Business, New York University, New York, NY 10012. [email protected] http://w4.stern.nyu.edu/faculty/facultyindex.cgi?id=370
a2 Department of Marketing, Stern School of Business, New York University, New York, NY 10012. [email protected] http://w4.stern.nyu.edu/marketing/research.cfm?doc_id=872
a3 Kellogg School of Management, Northwestern University, Evanston, IL 60208. [email protected] http://www.kellogg.northwestern.edu/Faculty/Directory/Roese_Neal.aspx
We question a central premise upon which the target article is based. Namely, we point out that the evidence for “positive illusions” is in fact quite mixed. As such, the question of whether positive illusions are adaptive from an evolutionary standpoint may be premature in light of the fact that their very existence may be an illusion.