The Journal of Politics

Research Notes

The Vanishing Marginals, the Bandwagon, and the Mass Media

Robert K. Goidela1 and Todd G. Shieldsa2

a1 University of Southwestern Louisiana

a2 University of Kentucky


We investigate the degree to which exposure to the mass media results in an increased likelihood to vote for the incumbent (or the winner in open-seat races). We also present experimental evidence demonstrating the influence of electoral expectations in individual-level voting decisions.

(Received September 03 1993)

(Revised November 30 1992)

Robert K. Goidel is assistant professor of political science, University of South-western Louisiana, Lafayette, LA 70504.

Todd G. Shields is a Ph.D. candidate in political science, University of Kentucky, Lexington, KY 40506-0027.