Salience has long been viewed as central to an understanding of the impact of issues on candidate choice. Discussions of the relevance of salience appear from the early classics, Voting and The American Voter, to recent journal articles. Salience has been no less central in contemporary democratic theory; indeed, Dahl's in fluential polyarchical theory of American democracy depends on the varying intensities with which people are concerned about different issues.
George Rabinowitz is Associate Professor of Political Science at the University of North Carolina, Chapel Hill.
James C. Prothro is Professor of Government at the University of North Carolina, Chapel Hill.
William Jacoby is Instructor of Political Science at the University of Missouri, Columbia.