BOOK REVIEWS: AMERICAN POLITICS
The Talk of the Party: Political Labels, Symbolic Capital, and
a1 Arizona State University
Life. By Sharon E. Jarvis. Lanham, MD: Rowman &
Littlefield, 2005. 304p. $80.00 cloth, $27.95 paper.
How did the term “liberal” become a dirty word in American
politics? Why are Democrats “accused” of being liberal as a
campaign tactic? These types of questions motivate Sharon Jarvis's
book. The language of politics, especially partisan politics, is a topic
visited by political scientists and other social scientists with modest
frequency, but Jarvis offers a different, and fresh, perspective that
bridges public opinion approaches with rhetorical analysis. This method
should prove appealing to a variety of social scientists and students and
illuminate new ways of studying political language.