Behavioral and Brain Sciences

Table of Contents - 2006 - Volume 29, Issue 02  


Open Peer Commentary

Money and motivational activation

Arthur B. Markman a1 , Serge Blok a1 , John Dennis a1 , Micah Goldwater a1 , Kyungil Kim a1 , Jeff Laux a1 , Lisa Narvaez a1 and Jon Rein a1
a1 Department of Psychology, University of Texas, Austin, TX 78712. markman@psy.utexas.edu blok@psy.utexas.edu johnlmdennis@mail.utexas.edu micahbg@mail.utexas.edu kyungil@psy.utexas.edu laux@mail.utexas.edu grimmlr@mail.utexas.edu jrein@mail.utexas.edu http://www.psy.utexas.edu/psy/FACULTY/Markman/index.html

Article author query
markman ab   [PubMed][Google Scholar] 
blok s   [PubMed][Google Scholar] 
dennis j   [PubMed][Google Scholar] 
goldwater m   [PubMed][Google Scholar] 
kim k   [PubMed][Google Scholar] 
laux j   [PubMed][Google Scholar] 
narvaez l   [PubMed][Google Scholar] 
rein j   [PubMed][Google Scholar] 

Abstract

Different aspects of people's interactions with money are best conceptualized using the drug and tool theories. The key question is when these models of money are most likely to guide behavior. We suggest that the Drug Theory characterizes motivationally active uses of money and that the Tool Theory characterizes behavior in motivationally cool situations.

(Published Online April 5 2006)