Behavioral and Brain Sciences

Open Peer Commentary

Money as civilizing ritual

Russell Belk a1
a1 David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112.

Article author query
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Although theorizing the non-tool motivations for desiring money is a worthwhile goal, Lea & Webley (L&W) offer a view that is too individualistic, too biological, and ultimately too linked to a tool-based view of money motivation. I argue that our fascination with money is social, learned, and ritualistic. Through the magic of money rituals we overcome biological motivations and become civilized.

(Published Online April 5 2006)