Behavioral and Brain Sciences



Open Peer Commentary

Money as civilizing ritual


Russell Belk a1
a1 David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112. mktrwb@business.utah.edu www.business.utah.edu/~mktrwb

Article author query
belk r   [PubMed][Google Scholar] 

Abstract

Although theorizing the non-tool motivations for desiring money is a worthwhile goal, Lea & Webley (L&W) offer a view that is too individualistic, too biological, and ultimately too linked to a tool-based view of money motivation. I argue that our fascination with money is social, learned, and ritualistic. Through the magic of money rituals we overcome biological motivations and become civilized.

(Published Online April 5 2006)