Behavioral and Brain Sciences



Open Peer Commentary

Sociality and self interest


Vernon L. Smith a1
a1 Departments of Economics and Law, George Mason University, Fairfax, VA 22030 Vsmith2@gmu.edu

Abstract

Selfishness narrowly defined as choosing dominant outcomes independent of context is widely rejected by experimentalists. Humans live in two worlds of personal and impersonal exchange; both are manifestations of human sociality, but the emphasis on preferences rather than cultural norms of personal exchange across time too much reflects a limited economic modeling, and fails to capitalize on the fresher experimental economics message of culture and diversity.