Bird-keeping is an extremely popular pastime in Indonesia, where there is a thriving internal market in both wild-caught and captive-bred birds. However, little is known about whether the scale of bird-keeping represents a genuine conservation threat to native populations. Here we present the results of the largest ever survey of bird-keeping among households in Indonesia's five major cities. Birds were found to be urban Indonesia's most popular pet (kept by 21.8% of survey households) and we conservatively estimate that as many as 2.6 million birds are kept in the five cities sampled. Of bird-keeping households, 78.5% kept domestic species and/or commercially bred species and 60.2% kept wild-caught birds that we classified into three conservation categories: native songbirds, native parrots and imported songbirds. Compared to non-bird owners, households keeping wild-caught birds in all three conservation categories were richer and better educated, whereas households owning commercially-bred species were richer but not better educated and households keeping domestic species did not differ in educational or socio-economic status. We conclude that bird-keeping in Indonesia is at a scale that warrants a conservation intervention and that promoting commercially-bred alternatives may be an effective and popular solution.