Terry Connolly a1andJochen Reb a2 a1 Department of Management and Policy, The Eller College, University of Arizona, Tucson, AZ 85721
connolly@email.arizona.edu a2 Singapore Management University, Lee Kong Chian School of Business, Singapore 178899
jochenreb@smu.edu.sg
Abstract
Regret is often symptomatic of the defective decisions associated with “temporary preference” problems. It may also help overcome these defects. Outcome regret can modify the relative utilities of different payoffs. Process regret can motivate search for better decision processes or trap-evading strategies. Heightened regret may thus be functional for control of these self-defeating choices.
