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Campaign Advertising and Democracy in Taiwan

Published online by Cambridge University Press:  12 January 2009

Abstract

This article sets out a framework for conceptualizing and researching an increasingly important element of electoral competition in Taiwan. Analysing the tone and content of television and newspaper advertising across three presidential campaigns, it provides empirical estimates that challenge some common stereotypes about advertising in Taiwan.

Type
Research Article
Copyright
Copyright © The China Quarterly 2008

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