Open Peer Commentary van Gelder: The dynamical hypothesis
The dynamical hypothesis in social cognition
J. Richard Eiser a1 a1 Department of Psychology, University of Exeter, Exeter EX4 4QG, United Kingdom
j.r.eiser@ex.ac.uk
Abstract
Research in attitudes and social cognition exemplifies van
Gelder's distinction between the computational and dynamical
approaches. The former emphasizes linear measurement and rational
decision-making. The latter considers processes of associative memory
and self-organization in attitude formation and social influence. The
study of dynamical processes in social cognition has been facilitated
by connectionist approaches to computation.