CJO - Abstract - Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

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  • Issue 04 - Dec 2004
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    Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
    JOSEPH E. PHELPS, REGINA LEWIS, LYNNE MOBILIO, DAVID PERRY and NIRANJAN RAMAN (2004).
    Journal of Advertising Research, Volume 44, Issue 04, December 2004 pp 333-348 http://journals.cambridge.org/action/displayAbstract?aid=296966

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Journal of Advertising Research (2004), 44 : 333-348 Cambridge University Press
Copyright © Copyright © 1960-2004, The ARF
doi:10.1017/S0021849904040371 (About doi)
Published online by Cambridge University Press 15 Apr 2005
 
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