Behavioral and Brain Sciences

Short Communication

Building an even better conceptual foundation

Tatsuya Kameda a1 and Reid Hastie a2
a1 Department of Behavioral Science, Hokkaido University, Sapporo, Japan 060-0810 [email protected]
a2 Center for Decision Research, Graduate School of Business, The University of Chicago, Chicago, IL 60637 [email protected]


Krueger & Funder (K&F) spend too much time on their critique of some classic studies in social psychology. They should have spent more time developing their constructive ideas about better methodologies and, especially, better conceptual foundations for the field. We endorse their exhortation to consider social behavior in its ecologically adaptive context, and we present a few ideas of our own about how to develop a more comprehensive conceptual framework.