Behavioral and Brain Sciences

Short Communication

Why does self-experimentation lead to creative ideas?

Todd I. Lubart a1 and Christophe Mouchiroud a1a2
a1 Université René Descartes – Paris 5, Laboratoire Cognition et Développement, CNRS UMR 8605, 92100 Boulogne-Billancourt, Cedex, France
a2 MGEN Foundation for Public Health, 75748 Paris Cedex 15, France


According to a multivariate approach on creativity, self-experimentation may well provide many of the conditions that allow for new ideas to occur. This research method is valuable in particular because the researcher's high level of participation in the search for a solution fosters the involvement of the necessary cognitive skills and conative traits.