a1 Cass School of Education, University of East London E-mail: firstname.lastname@example.org
New Labour's national childcare and family support strategies have been aimed at improving mothers' labour market participation and children's future educational achievements. As such, they constitute a key component of the child poverty agenda. HM Treasury has assumed a pivotal role in furthering the strategies' objectives. This article explores whether the mixed market economy selected as the vehicle to deliver childcare and family support provision, promotes separate markets for the poor and the better off, while hindering the achievement of child poverty strategy outcomes.