CJO - Abstract - The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together

Cambridge Journals Online

Cambridge Journals Online
Skip to content
  • Volume 44
  • Issue 01 - Mar 2004
  • PDF (153 KB)
  • HTML (574 KB)
  • Cited by Articles (CrossRef)
  • Cited by Articles (Google Scholar)
  • Citation Alert
  • Go to Next Abstract in TOC
  • Go to Previous Abstract in TOC
  • Blog this Article close
    Copy and paste this code to insert a reference to this article in your blog or online community profile:

    Highlight All
    The code will display like this:
    The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
    DEBRA ZAHAY, JAMES PELTIER, DON E. SCHULTZ and ABBIE GRIFFIN (2004).
    Journal of Advertising Research, Volume 44, Issue 01, March 2004 pp 3-18 http://journals.cambridge.org/action/displayAbstract?aid=216385

    Blog this Article

Journal of Advertising Research (2004), 44 : 3-18 Cambridge University Press
Copyright © Copyright © 1960-2004, The ARF
doi:10.1017/S0021849904040188 (About doi)
Published online by Cambridge University Press 06 May 2004
 
back to top
Cambridge University Press