The Journal of Politics

Articles

Capturing the Power of a Campaign Event: The 2004 Presidential Debate in Tempe

Kim L. Fridkina1, Patrick J. Kenneya1, Sarah Allen Gershona1, Karen Shafera1 and Gina Serignese Woodalla1

a1 Arizona State University

Abstract

Presidential debates are much more than just 90-minute events. They are followed by media analysis and interpretation, including interviews with experts, the discussion of instant polls, the replaying of highlights, and the commentary of candidate' spokespeople. It is a complicated mix to say the least. We seek to examine these competing influences for the final 2004 presidential debate with a unique and powerful design: a controlled experiment, a public opinion survey, and a content analysis of the debate and the news media's “instant analysis” immediately following the debate. Our findings, for example, suggest that citizens were influenced by the arguments presented directly by the candidates during the debate as well as by the media's instant analyses of the candidate' debate performance. Because we are able to take a closer look at this complicated campaign event, we are able to tell a more compelling and nuanced story about the effects of debates than previously told.

(Online publication February 06 2006)

(Accepted August 08 2006)

Kim L. Fridkin is professor of political science, Arizona State University, Tempe, AZ 85287.

Patrick J. Kenney is professor of political science, Arizona State University, Tempe, AZ 85287. Sarah Allen Gershon is a political science graduate student, Arizona State University, Tempe, AZ 85287.

Sarah Allen Gershon is a political science graduate student, Arizona State University, Tempe, AZ 85287.

Karen Shafer is a political science graduate student, Arizona State University, Tempe, AZ 85287.

Gina Serignese Woodall is an instructor of political science, Arizona State University, Tempe, AZ 85287.

Metrics