CJO - Abstract - THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:

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  • Issue 01 - Jan 1996
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    THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:
    Pierre Berthon, Leyland F. Pitt and Richard T. Watson (1996).
    Journal of Advertising Research, Volume 36, Issue 01, January 1996 pp 43-54 http://journals.cambridge.org/action/displayAbstract?aid=187051

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Journal of Advertising Research (1996), 36 : 43-54 Cambridge University Press
Copyright © Copyright © 1960-1996, The ARF
doi:10.1017/S0021849996960067 (About doi)
Published online by Cambridge University Press 13 Nov 2003
 
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