The Journal of Politics


Understanding the Effect of Political Advertising on Voter Turnout: A Response to Krasno and Green

Michael M. Franza1, Paul Freedmana2, Ken Goldsteina3 and Travis N. Ridouta4

a1 Bowdoin College

a2 University of Virginia

a3 University of Wisconsin-Madison

a4 Washington State University


Krasno and Green have argued that political advertising has no impact on voter turnout. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. These differences aside, we strongly agree that political advertising does little to undermine voter participation.

(Received June 22 2007)

(Accepted June 26 2007)


Michael M. Franz is assistant professor of government and legal studies, Bowdoin College, Brunswick, ME 04011. Paul Freedman is assistant professor of the Woodrow Wilson department of politics, University of Virginia, Charlottesville, VA 22904. Ken Goldstein is associate professor of political science, University of Wisconsin-Madison, Madison, WI 53706. Travis N. Ridout is assistant professor of political science, Washington State University, Pullman, WA 99164.