Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. ByJosé Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, andCarlos Dávila L. de Guevara. Bogotá: Universidad de los Andes, 2014. 505 pp. Photographs, notes, references. Paper, $23.00. ISBN: 978-958-695-990-2.

Joshua M. Rosenthal

doi:10.1017/S0007680516000283

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Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. ByJosé Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, andCarlos Dávila L. de Guevara. Bogotá: Universidad de los Andes, 2014. 505 pp. Photographs, notes, references. Paper, $23.00. ISBN: 978-958-695-990-2.

Volume 90, Issue 1
Joshua M. Rosenthal
DOI: https://doi.org/10.1017/S0007680516000283

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Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. ByJosé Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, andCarlos Dávila L. de Guevara. Bogotá: Universidad de los Andes, 2014. 505 pp. Photographs, notes, references. Paper, $23.00. ISBN: 978-958-695-990-2.

Volume 90, Issue 1
Joshua M. Rosenthal
DOI: https://doi.org/10.1017/S0007680516000283

To save this article to your Google Drive account, please select one or more formats and confirm that you agree to abide by our usage policies. If this is the first time you used this feature, you will be asked to authorise Cambridge Core to connect with your Google Drive account. Find out more about saving content to Google Drive.

Historia de la investigación de mercados en Colombia: Trayectoria empresarial de Napoleón Franco [The History of Market Research in Colombia: Napoleón Franco's Business Career]. ByJosé Miguel Ospina Silva, Luis Fernando Molina Londoño, Gabriel Pérez Cifuentes, andCarlos Dávila L. de Guevara. Bogotá: Universidad de los Andes, 2014. 505 pp. Photographs, notes, references. Paper, $23.00. ISBN: 978-958-695-990-2.

Volume 90, Issue 1
Joshua M. Rosenthal
DOI: https://doi.org/10.1017/S0007680516000283

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